Storytelling: Boring conference versus the exciting software release helps strangers connect to the narrative.
"I remember going to Davos some years back and sitting on a global health panel that was discussing ways to save millions of lives. Millions! Think of the thrill of saving just one person's life, then multiply that by millions," Gates said. "Yet this was the most boring panel I've ever been on, ever. So boring even I couldn't bear it."