Use of German: Reagan appeals to the audience through his occasional use of German phrases which allows people to empathize with him.
Pronouns “I” and “You”: Inviting the spectators by using “I” and “You”, Reagan is able to give confidence and unify West Germany with the U.S. as well as the rest of the western world.
Repetition: Use of repetition in a concise sentence creates emphasis and a sense of build up. By capitalizing on certain words, Reagan and his speechwriters advanced a philosophy that ideology can change the world.
“Freedom leads to prosperity. Freedom replaces the ancient hatreds among the nations with comity and peace. Freedom is the victor.”