“First of all, let me assert my firm belief that the only thing we have to fear is…fear itself — nameless, unreasoning, unjustified terror which paralyzes needed efforts to convert retreat into advance. In every dark hour of our national life a leadership of frankness and of vigor has met with that understanding and support of the people themselves which is essential to victory. And I am convinced that you will again give that support to leadership in these critical days.”
Ethos, Pathos, and Logos: Roosevelt uses flowery language to articulate the issues that affect the entire population and in turn, assures the audience it will be dealt with. He creates an atmosphere of trust and people receive the information positively.