Length: Short speeches are more impactful and Michelle’s speech does exactly that. She is able to deliver emotion without boring the audience.
Relatable: The writing is simple and conversational, making it relatable to the audience.
Storytelling: Stories are the easiest way to create an emotional connection. Michelle’s stories are personal and include stories about her husband, the Democratic nominee Hillary Clinton, and her daughters.
“During our time in the White House, we’ve had the joy of watching them grow from bubbly little girls into poised young women -– a journey that started soon after we arrived in Washington, when they set off for their first day at their new school. I will never forget that winter morning as I watched our girls, just seven and 10 years old, pile into those black SUVs with all those big men with guns. And I saw their little faces pressed up against the window, and the only thing I could think was, “What have we done?” See, because at that moment, I realized that our time in the White House would form the foundation for who they would become, and how well we managed this experience could truly make or break them.”